About us
Goa Art Factory is a multidisciplinary art and design studio that transforms walls and spaces into bold visual experiences.
Mission
On a mission to redefine how India experiences art and design - through spaces that connect creativity, culture, and craftsmanship.
Vision
To make meaningful art and design a part of everyday spaces.
What we do
Engineering Art, Not Just Painting It.
The Process: Our process blends intuition with engineering. Every project begins with the space and its energy, light, and movement, ensuring the art feels inevitable, as if it always belonged there.
The Commitment: Every creation is built to withstand time, weather, and changing trends—art that lives as long as the walls themselves.
Our Values
Our values help us explore, expand and learn
Culture
Craftsmanship
Collaboration
Courage
Our work draws from Goa’s warmth and India’s evolving visual identity.
Every detail matters. Materials, textures, and finishes define us.
We build with architects, brands, and communities, not just for them.
We experiment, evolve, and create art that challenges convention.
50+ Projects
35+ Clients
4000+ sqft Transformed
What we’ve built so far
Need a site visit?
Why Our Work Matters in This Moment
India is moving into a new visual era. Architecture, interiors and experience design are no longer just about function. They express identity and culture. Hotels want to be remembered, cafés want to be photographed and homes want to feel personal and alive.
Goa Art Factory exists for this moment.
We create art that is structural, emotional and built to last. Art that belongs to the space rather than sitting on top of it.
Every mural and installation is designed to shape how a space is perceived, experienced and remembered. Our work blends creativity with architectural thinking and durability over time.
Today, art is not decoration.
It is identity.
Raja Natraj Co-founder & Creative Director
The Artist
Raja Natraj is a Goa-based multidisciplinary artist known for his versatility across murals, installations, mixed-media art, and material-driven experimentation. Raja transforms architectural spaces into immersive visual environments. His work spans hospitality, residential, commercial, and public spaces, each project shaped by the belief that art must elevate how people feel, move, and interact with their surroundings.
Fearless in scale and medium, Raja thrives on complex, unconventional briefs. His practice blends craftsmanship, innovation, and an instinctive understanding of space, making him a dynamic contemporary creator.
Poonam Jain Co-founder & Brand Strategist
The Strategist
Poonam Jain is the strategic force behind Goa Art Factory, shaping the studio’s vision, identity, and market presence. A Goa-based marketer and brand strategist, she transforms raw artistic talent into a structured, scalable, and high-impact creative business. Where Raja builds the art, Poonam builds the ecosystem around it.
Analytical yet artistic, she brings together marketing, design thinking, and business intelligence. From conceptualizing the brand direction to building the digital footprint Poonam has engineered Goa Art Factory’s transformation from a solo art practice into a recognizable creative brand.
She also drives pricing strategy, service structuring, client positioning, and project conceptualization, ensuring each artwork is not just visually compelling but strategically aligned to space, purpose, and experience.
Versatile, intuitive, and relentlessly curious, Poonam is the bridge between creativity and business - elevating every project with clarity, storytelling, and strategic precision.
Our Story
Goa Art Factory was built at the intersection of two different strengths - raw creative expression and strategic brand vision, but one common interest - art.
Raja Natraj, a multidisciplinary artist, brings the craft: bold murals, intricate installations, and experimental mixed-media works that redefine spaces. His instinctive understanding of form, colour, and material gives GAF its artistic foundation.
Poonam Jain, a brand strategist, brings the direction: the identity, narrative, systems, and strategy that shaped Goa Art Factory from a solo practice into a contemporary art studio. She built the brand ecosystem — from digital presence and audience engagement to client positioning, pricing, and conceptual frameworks.
Together, they combine artistry and strategy to create immersive, intentional, and emotionally intelligent art experiences. Their partnership is the soul of Goa Art Factory — where creativity meets clarity, and spaces become stories.
Case Studies
Showcasing how our artists solve challenges.
Urban Mural
Transforming a blank wall into vibrant art.
Logo Redesign
Crafting a fresh identity for a local brand.
Event Poster
Designing eye-catching visuals for community events.
3D Model
Building lifelike models to bring ideas alive.
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Flagship Projects
Provide a short summary of your recent projects, highlighting the most important things.
Project title
This project aims to develop a user-friendly mobile application that enhances productivity and organization. Through intuitive design and seamless functionality, users can efficiently manage tasks, set reminders, and collaborate with team members.
